Midsummer Classic Coasters

neoclassic42 — Thu, 25 Oct 2012 09:23:13 +0000

This incredibly thick coaster stock showed so much detail with just a blind press that I almost didn’t want to add ink. The design initially came from the original Bottoms Up Softball Club logo, who hosts this annual hold’em tournament, and then I added a border to make it look more like a poker chip. Letterpress printed and custom die-cut into 4″ circles on Heidelberg windmills, these machines handled both the printing and die-cutting with perfect registration on two different presses, showing off how well they perform with substrates more than twice as thick as anything that can be run through an offset press.

WoodSmithe cards

neoclassic42 — Fri, 06 Jul 2012 15:33:26 +0000

Over a year ago I was asked to emboss on wood. My first thought was absolutely not, but in theory I suppose paper and wood come from the same place. A few months ago the opportunity came up again, and at the time I was letterpress imprinting some coasters and thought wood couldn’t be much thicker, so we gave it a try. Well, lots of tries. First black ink letterpress, then white ink and inkless/blind letterpress. Later we had a pressman give it a try with foil stamping, and although it took some time and thought configuring his press to handle the stock, the black foil on black wood looked and felt amazing. They absolutely captured their brand and still kept this piece stunningly simple.

photos courtesy of Nina Hans

We’re Not Robots

neoclassic42 — Sun, 03 Jun 2012 15:00:35 +0000

This letterpressed hang tag has some text hidden in logo. Can you guess what three letters are intertwined with the snake?

Native Son

neoclassic42 — Wed, 11 Apr 2012 14:08:41 +0000

Here we have the latest lookbook covers for Native Son. This time we used Classic Crest 130# Cover – Classic Natural for the cover and and a matching 100# text for the inside pages. The imprint on the cover is a clear foil stamp, with a three-second dwell under the heated copper die with enough pressure to deboss at the same time.

Summit Series

neoclassic42 — Mon, 19 Mar 2012 15:25:08 +0000

This presentation package may have many combinations of impressions but the only ink color used is black. The custom cards are letterpress printed on 236# Reich Savoy Cover, then embossed to create a multi-dimensional look and feel. The strong blind debossed logos on the belly band fit like puzzle pieces with their embossed counterparts in the same logos on the cover of the notebook. Playing on the two outer logos (flame and snowflake) juxtaposed to the centered Summit logo, we decided to construct the package itself like a matchbox and emboss only the flame on the top.